PROJECT OVERVIEW
In creating the "Green Future" campaign for NIPSCO, our team was driven by a commitment to sustainable energy and environmental stewardship. From designing a logo that symbolizes igniting change to developing advertising that communicates the benefits of green energy, we aimed to foster community engagement and awareness. Our approach included strategic online and print ads, innovative app utilities for real-time energy insights, and eye-catching vehicle graphics to emphasize NIPSCO’s dedication to a greener future. This project, part of our Graphic Design Strategies class, reflects our passion for combining design with sustainable solutions to inspire positive change.
SERVICES RENDERED
Corporate Identity Campaign
Corporate Strategy
Logo Design
Stationery
Print Ad
Vehicle Design
OLA's
App Utility Design
Stationary & Print Ad
The print ads and stationary were designed to embody the campaign themes: Ignite, Invest, Empower, and Embrace a Greener Future. The print ad features a compelling headline, “Ignite A Greener Future,” underlining the company’s commitment to sustainable energy, which is highlighted through a collage that symbolizes hope and growth in eco-friendly practices. Meanwhile, the executive stationery maintains a professional company image, seamlessly integrating these environmental themes.
Vehicle Design
The vehicle serves as a moving
advertisement for the brand. Its
eye-catching design gives a sense of movement and memorability, reinforcing its image and giving a positive message to the community.
advertisement for the brand. Its
eye-catching design gives a sense of movement and memorability, reinforcing its image and giving a positive message to the community.
Online Advertisements
The theme of the OLAs centers on embracing the simple joys and challenges of life with loved ones through daily moments of connection and shared experiences. It promotes a vision of building a brighter, more sustainable future together, emphasizing collaboration and community engagement in alignment with NIPSCO’s values. This approach fosters a deeper appreciation for the everyday interactions that contribute to a healthier, more connected society.
Public Utility App
VoltSavvy and EcoMate are innovative apps that enhance household energy management and promote sustainable living. VoltSavvy utilizes AR technology to provide real-time insights into appliance energy consumption and offers a detailed cost breakdown, energy efficiency tips, and options for integrating renewable energy, aligning with sustainability goals.
Public Utility App
EcoMate complements this with personalized energy-saving advice, detailed device breakdowns, renewable energy guidance, and education on sustainable practices, all accessible through a user-friendly interface with voice and touchscreen controls. Together, these apps empower users to reduce their electricity bills and carbon footprint and transition towards more eco-friendly lifestyles.
